Manufacturing & Industrials
Units, capacity and distributor economics.
Market research · Chattanooga, TN
Market intelligence for
the U.S. opportunity
Market sizing, competitor intelligence and customer research for the decisions behind entry, pricing and growth.
Demand by region
Specialty coatings
TAM
$12.4B
SAM
$4.1B
SOM
$470M
TAM / SAM / SOMVoice of customerCompetitive intelligencePricingChannel mapping
How we answer a market
We combine primary research with market data to answer the questions behind a decision.
U.S. Market Analysis
Demand by region, market structure and the constraints that shape entry.
- Demand mapping
- Market structure
- Regulatory environment
- Channel economics
Typical engagement: 4 to 6 weeks
Competitor Research
Positioning, pricing and product gaps across the set you compete with.
- Price and packaging benchmarks
- Positioning audit
- Product teardown
- Win-loss themes
Typical engagement: 3 to 5 weeks
Customer Research
Why buyers choose you, and why they leave.
- 20 to 60 depth interviews
- Segments and buying jobs
- Willingness to pay
- Verbatim library
Typical engagement: 5 to 7 weeks
Market Sizing
TAM, SAM and SOM built bottom-up and checked against published data.
- Bottom-up build
- Top-down cross-check
- Sensitivity on three inputs
- Unlocked live model
Typical engagement: 2 to 4 weeks
Industry Intelligence
What moves demand over three years, and what to watch.
- Three-year outlook
- Substitution watch
- Indicators to track
- Scenarios with triggers
Typical engagement: 4 weeks
Business Intelligence
The market tracked between studies.
- Quarterly brief
- Competitor tracker
- Pricing and hiring signals
- Dashboard for your team
Typical engagement: Ongoing
Industries
we know
We focus on markets where understanding the structure matters as much as finding the number.
Healthcare
Payer mix and site-of-care shifts.
Consumer & Retail
Shelf, price ladders and repeat purchase.
Logistics & Transportation
Lane economics and shipper switching.
Also working across: Building Products · Software & Data · Energy · Financial Services
Research that
holds up in the room.
Built to withstand questions from management, investors and lenders.
Primary first
We speak directly with buyers and operators.
Traceable models
Every important input has a source.
Decision-ready
Findings arrive with the evidence behind them.
How a study works
Scope
Week 1
We agree the decision and the evidence that would change it.
Field research
Weeks 2 to 4
We interview buyers, distributors and operators.
Analysis and model
Weeks 4 to 5
We build the model and test the inputs that move the answer.
Briefing
Week 6
You get a recommendation and the open risks.
What you receive
Live model
Bottom-up model with sourced assumptions.
Findings report
The evidence, methodology and conclusions.
Interview record
Structured research notes and source material.
Executive briefing
Presentation and discussion with your team.
Ways to
work with us
Scope one decision, or keep a research bench on call. Every option is a fixed fee agreed before we start.
Single study
3 to 7 weeks
One market decision, researched from start to finish.
Best when you face one decision with a date on it.
Quarterly tracking
Every quarter
Re-measure the market as conditions change.
Best when your plan depends on demand that moves.
Retained advisory
Monthly
Ongoing research support for market and board questions.
Best when questions arrive faster than studies.
Start with a
scoping conversation.
Tell us the decision you are facing. We will define the research, timing and scope.